FTC Sues Facebook for Illegal Monopolization Federal Trade Commission

Our mission is protecting consumers and competition by preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity. People reached are the people who saw your posts in the past 28 days while people engaged are the people who liked, commented on, or shared any of your posts or engaged with your Page (e.g. messaged) in the past 28 days. This section lists all the posts you have published on your Page and the relevant information — published date and time, post caption, post type, targeting, reach, and engagement. If the same person visited your Page twice, it’ll be considered only as one. When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post. “Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are considered as negative feedback.

They are ways users tell Facebook that they don’t want to see a Page’s posts. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph. It can be a quick way to assess your organic reach over time and if your ads are working.

The Posts tab contains all the information about your posts such as reach and engagement. The Actions on Page tab allows you to understand what people do when they are on your Page. The few actions that Facebook considered are superforex review clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. This section is great for seeing how your Facebook Page is performing among your peers and competitors.

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Total conversations is the number of conversations between your Page and people on Messenger. You can deselect it if you wish to look at your audience worldwide, however, Household and Purchase information are currently only available for the audience in the U.S. If the graph is showing a plateau or a downward trend, it’d be great to dig into it and understand the cause. It gives you a quick comparison of your Page with a few other Pages you want to watch. If you click on any of the Pages, it’ll show you the top posts of that Page from the current week.

Generally using monopoly profits to buy preferential treatment for its search engine on devices, web browsers, and other search access points, creating a continuous and self-reinforcing cycle of monopolization. „As we walk down the street, everyone can see our face, but only some people can link our face to our name,“ says Matthew Kugler, a privacy law professor at Northwestern cryptocurrency brokerage firm University. We work to advance government policies that protect consumers and promote competition. Users could purchase a hardware key from retailers, and register it with Facebook, the company said, confirming an earlier report by news website Axios. The company currently offers an option to require a hardware security key to connect to a desktop computer before each log-in.

Total Reach

Around the same time, according to the complaint, Facebook perceived that “over-the-top” mobile messaging apps also presented a serious threat to Facebook’s monopoly power. In particular, the complaint alleges that Facebook’s leadership understood—and feared—that a successful mobile messaging app could enter the personal social networking market, either by adding new features or by spinning off xcritical a standalone personal social networking app. The antitrust laws protect our free market economy and forbid monopolists from engaging in anticompetitive practices. The Complaint alleges that Google is using similar agreements itself to maintain and extend its own dominance. The complaint alleges that, by 2012, WhatsApp had emerged as the clear global “category leader” in mobile messaging.

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According to the FTC’s complaint, Facebook is the world’s dominant personal social networking service and has monopoly power in a market for personal social networking services. Last year alone, Facebook generated revenues of more than $70 billion and profits of more than $18.5 billion. This section tells you how each type of posts (e.g. link, photo, or video) fare in terms of average reach and average engagement. For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. If you are posting more videos to drive engagement, you can immediately see if your strategy is working by looking at your video views and post engagement. We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices.

From reach to posts, to events, to fans, Facebook Insights provide a wealth of data and analyses about your Facebook Page. This section is great for getting a sense of how well your recent posts are performing and which type of posts are performing well recently. For example, you might notice that curated link posts outperformed other types of posts. This section shows you the key information of your latest five posts — published date and time, post caption, post type, targeting, reach, and engagement.

Getting to Facebook Insights

A 21 year old man of Zingalume Township in Lusaka has been dragged to court for allegedly committing adultery after liking and commenting on a married woman’s post. It’s a great place for you to check your recent promotions while you are in your Facebook Insights. Alternatively, you can use the Facebook Ads Manager, which might be more comprehensive. The remaining tabs might not be as relevant to most people as those above or they might not even appear for you. Deleted Conversations is the number of conversations with your Page that people deleted. Your Responsiveness is the percentage of messages you’ve answered and your average response time.

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Today, the Department of Justice — along with eleven state Attorneys General — filed a civil antitrust lawsuit in the U.S. District Court for the District of Columbia to stop Google from unlawfully maintaining monopolies through anticompetitive and exclusionary practices in the search and search advertising markets and to remedy the competitive harms. The participating state Attorneys General offices represent Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, South Carolina, and Texas.

Justice News

This graph tells you where your Page Likes came from, such as directly from your Page, from your ads, or Page suggestions that Facebook serves to users. For example, if you are running Facebook Page Likes ads, you should see the “Ads” portion increasing. This graph informs you the daily growth of your Page Likes and breaks down the proportion of Likes and Unlikes your Page receives. While it’s great to have positive net Likes, it’s helpful to monitor the Unlikes trend, too.

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about how competition benefits consumers or file an antitrust complaint. Facebook said in August that Chief Executive Mark Zuckerberg was interviewed at an FTC investigative hearing as part of the government’s antitrust probe into the company. The Federal Trade Commission met privately on Thursday to discuss a probe while state attorneys general under the leadership of New York’s Letitia James have been scrutinizing the company for potential threats to competition, the newspaper reported. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts.

  • Users could purchase a hardware key from retailers, and register it with Facebook, the company said, confirming an earlier report by news website Axios.
  • For now, Kugler says, national legislation is probably a long way off — but you can expect more state-by-state lawsuits and settlements in the years to come.
  • The Likes tab lets you go beyond just knowing the number of Likes your Page has.
  • Facebook said in August that Chief Executive Mark Zuckerberg was interviewed at an FTC investigative hearing as part of the government’s antitrust probe into the company.
  • Earlier this month, Clearview AI agreed to halt access to its facial recognition databases to several companies in the U.S., shifting a majority of its services to solely law enforcement as a part of a recent settlement.

Again, according to the complaint, Facebook chose to buy an emerging threat rather than compete, and announced an agreement in February 2014 to acquire WhatsApp for $19 billion. Facebook’s acquisition of WhatsApp allegedly both neutralizes the prospect that WhatsApp itself might threaten Facebook’s personal social networking monopoly and ensures that any future threat will have a more difficult time gaining scale in mobile messaging. From here, you can tell which type of posts does best on your Page, and you can adjust your posting strategy accordingly. For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world’s media organizations, industry events and directly to consumers. If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion.

This section breaks down your fans by age group, gender, location, and language. From here, you can tell which demographic are most interested in your Page. The second half of the page shows you the insights of your upcoming and past events. You can toggle between upcoming and past using the drop-down menu in the upper-left corner. You can hover over each day to see an overlay of the activity on that particular day vs the averages.

Facebook, the FTC and the office of the New York Attorney General were not immediately available for comment late on Friday. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Relatives of people killed in two fatal 737 MAX crashes asked a U.S. judge on Wednesday to name an independent corporate monitor to oversee Boeing Co’s compliance efforts with a 2021 deferred prosecution agreement.

Learn how the FTC protects free enterprise and consumers

When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. If you’ve ever been tagged in a photo online, you might have some cash coming your way — and soon. The Commission issues a complaint when it has “reason to believe” that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. The Commission vote to authorize staff to file for a permanent injunction and other equitable relief in the U.S. Spot the latest COVID scams, get compliance guidance, and stay up to date on FTC actions during the pandemic.

Videos:How well your videos are performing

In each chapter, we’ll walk through the sections for each tab, explain how to use them, and share relevant tips for extracting more insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. Google is a limited liability company organized and existing under the laws of the State of Delaware, and is headquartered in Mountain View, California. Google is owned by Alphabet Inc., a publicly traded company incorporated and existing under the laws of the State of Delaware and headquartered in Mountain View, California.

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It seems like this chart will only appear if you have a high number of reactions to your Facebook posts. The Page Summary section shows you the key metrics of your Page for the last seven days, such as Page Likes, Post Engagement, and Reach. It also tells you the percentage change from the previous period and shows graphs for the period. For now, Kugler says, national legislation is probably a long way off — but you can expect more state-by-state lawsuits and settlements in the years to come.

Your 5 Most Recent Posts

The Reach tab informs you about the reach of your Facebook Page and posts and the factors that increase or decrease your reach. The Likes tab lets you go beyond just knowing the number of Likes your Page has. To make this guide easier to digest, I’ve broken the rest of this guide down into 11 bite-sized chapters — one for each of the 10 key tabs of Facebook Insights and a final chapter for the remaining tabs.

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